Visão Geral

Curso Introduction to Design Thinking. Inove ou morra! Esse é o mantra de muitas empresas bem-sucedidas e em rápida evolução, especialmente neste mundo de interconectividade de alta velocidade. A questão que as organizações enfrentam para permanecerem relevantes no ambiente atual é como estabelecer uma cultura de inovação e resolução criativa de problemas. O design thinking, uma abordagem tanto para a inovação quanto para a solução criativa de problemas, está se tornando a abordagem preferida para organizações com visão de futuro. O que é design thinking? O design thinking é uma abordagem iterativa para resolver problemas com equipes multifuncionais lideradas por facilitadores. Este curso apresenta uma introdução à abordagem e mentalidade do design thinking usando exercícios altamente interativos que dão aos participantes uma ideia de algumas das técnicas e métodos do design thinking que despertam as habilidades inovadoras e de resolução de problemas dentro de cada um de nós.

Objetivo

Ao final deste Curso Introduction to Design Thinking o participante será capaz de:

• Compreenda os conceitos das abordagens de design thinking
• Crie equipes de design thinking e conduza sessões de design thinking
• Aplicar o pensamento crítico e o design thinking em paralelo para resolver problemas
• Aplicar alguns conceitos de design thinking ao seu trabalho diário

Materiais

Conteúdo Programatico

Design Thinking Overview

• What Is Different About Design thinking?
• Exercise: Design Thinking in the Workplace
• Design Thinking Skills
• Exercise: Design Thinking Skills
• Design Thinking Mindset
• Principles of Design Thinking
• Exercise: Design Thinking Principles

General Approaches to Design Thinking

• The Basis for Design Thinking
• Design Thinking Frameworks
• Exercise: Build a Design Thinking Framework
• The Design Thinking Team
  • What Constitutes a Design Thinking Team?
  • Exercise: Create a Design Thinking Team
• Design Thinking Workshops and Meetings
  • Characteristics
  • Types of Workshops

A Design Thinking Approach in Stages

• Apply the Design Thinking Frameworks
• Class Exercise: Review the Case Study
• Empathize with the Customers and/or Users
  • Exercise: Engage the Customer /User
• Define the Problem
  • Exercise: Review and Follow-Up
  • Exercise: Define the Point of View
• Ideate
  • Exercise: Develop Potential Solutions
  • Exercise: Feedback on the Solutions
• Prototype Alternate Solutions
  • Exercise: Create a Prototype of the Solution
  • Exercise: Review the Prototype and Gain Feedback
• Test the Solutions
  • Exercise: Prepare Test of the Prototype and Solution

Design Thinking Techniques

• Listening and Empathizing Techniques
  • Engagement
  • Exercise: Ask the Right Questions
  • Observation
  • Exercise: Setting Up the Observation
  • Showing Empathy
• Define and Ideation Techniques
  • Unpacking
  • Exercise: Unpack to the Wall
  • Personas
  • Exercise: Create Personas for the Case Study
  • Pattern Recognition and Connecting the Dots
• Prototype and Test Techniques
  • Types of Prototypes
  • Exercise: Revise Franken Prototype to Refined Prototype
  • Forms of Testing in Design Thinking
  • Exercise: Prepare and A / B Test of the Prototype

General Design Thinking Practices

• Visualization Techniques and Diagrams
  • Use of Diagrams and Maps in Design Thinking
  • Exercise: Create an Empathy Map
  • Exercise: Revisit the Wall
  • Exercise; Create an Affinity Diagram
  • Exercise: Create a Mind Map
  • Exercise: Create a Journey Map
• Story Telling Techniques
  • Story Telling Throughout the Design Thinking Process
  • Improvisation
  • Exercise: Tell a Story
  • Scenarios
  • Exercise: Create a Set of Scenarios for the Case Study
  • K-Scripts
  • Exercise: Create a Set of K-Scripts for the Case Study
  • Exercise: Perform Role Playing of Scenarios for the Case Study

Adopt and Adapt Design Thinking

• Cautions and Pitfalls
  • Assumptions
  • Exercise: Assumptions
  • Pitfalls and Cautions in Design Thinking Workgroups
• Final Words and Best Practices
  • Best Practices
  • Exercise: Best Practices
  • Exercise: Take the Practices Back to the Office