Visão Geral

Curso Design Thinking Foundation, nove ou morra! Esse é o mantra de muitas empresas que se movem rapidamente e são bem-sucedidas, especialmente neste mundo de interconectividade de alta velocidade. A questão que as organizações enfrentam para se manterem relevantes no ambiente atual é como estabelecer uma cultura de inovação e solução criativa de problemas. O design thinking, uma abordagem para inovação e solução criativa de problemas, está se tornando a abordagem para organizações com visão de futuro. O que é design thinking? Design thinking é uma abordagem iterativa para resolver problemas com equipes multifuncionais lideradas por facilitadores. Este curso apresenta uma introdução à abordagem e mentalidade de design thinking usando exercícios altamente interativos que dão aos participantes uma amostra de algumas das técnicas e métodos de design thinking que despertam as habilidades inovadoras e de resolução de problemas dentro de cada um de nós.

Objetivo

Após realizar este Curso Design Thinking Foundation, você será capaz de:

• Compreender os conceitos de abordagens de design thinking
  
• Crie equipes de design thinking e conduza sessões de design thinking
• Aplicar o pensamento crítico e o design thinking em paralelo para resolver problemas
• Aplicar alguns conceitos de design thinking ao seu trabalho diário

Materiais

Conteúdo Programatico

Design Thinking Overview

1. What Is Different About Design thinking?
2. Exercise: Design Thinking in the Workplace
3. Design Thinking Skills
4. Exercise: Design Thinking Skills
5. Design Thinking Mindset
6. Principles of Design Thinking
7. Exercise: Design Thinking Principles

General Approaches to Design Thinking

1. The Basis for Design Thinking
2. Design Thinking Frameworks
3. Exercise: Build a Design Thinking Framework
4. The Design Thinking Team
5. What Constitutes a Design Thinking Team?
6. Exercise: Create a Design Thinking Team
7. Design Thinking Workshops and Meetings
8. Characteristics
9. Types of Workshops

A Design Thinking Approach in Stages

1. Apply the Design Thinking Frameworks
2. Class Exercise: Review the Case Study
3. Empathize with the Customers and/or Users
4. Exercise: Engage the Customer /User
5. Define the Problem
6. Exercise: Review and Follow-Up
7. Exercise: Define the Point of View
8. Ideate
9. Exercise: Develop Potential Solutions
10. Exercise: Feedback on the Solutions
11. Prototype Alternate Solutions
12. Exercise: Create a Prototype of the Solution
13. Exercise: Review the Prototype and Gain Feedback
14. Test the Solutions
15. Exercise: Prepare Test of the Prototype and Solution

Design Thinking Techniques

1. Listening and Empathizing Techniques
2. Engagement
3. Exercise: Ask the Right Questions
4. Observation
5. Exercise: Setting Up the Observation
6. Showing Empathy
7. Define and Ideation Techniques
8. Unpacking
9. Exercise: Unpack to the Wall
10. Personas
11. Exercise: Create Personas for the Case Study
12. Pattern Recognition and Connecting the Dots
13. Prototype and Test Techniques
14. Types of Prototypes
15. Exercise: Revise Franken Prototype to Refined Prototype
16. Forms of Testing in Design Thinking
17. Exercise: Prepare and A / B Test of the Prototype

General Design Thinking Practices

1. Visualization Techniques and Diagrams
2. Use of Diagrams and Maps in Design Thinking
3. Exercise: Create an Empathy Map
4. Exercise: Revisit the Wall
5. Exercise; Create an Affinity Diagram
6. Exercise: Create a Mind Map
7. Exercise: Create a Journey Map
8. Story Telling Techniques
9. Story Telling Throughout the Design Thinking Process
10. Improvisation
11. Exercise: Tell a Story
12. Scenarios
13. Exercise: Create a Set of Scenarios for the Case Study
14. K-Scripts
15. Exercise: Create a Set of K-Scripts for the Case Study
16. Exercise: Perform Role Playing of Scenarios for the Case Study

Adopt and Adapt Design Thinking

1. Cautions and Pitfalls
2. Assumptions
3. Exercise: Assumptions
4. Pitfalls and Cautions in Design Thinking Workgroups
5. Final Words and Best Practices
6. Best Practices
7. Exercise: Best Practices
8. Exercise: Take the Practices Back to the Office